How Do Dixons And Tandy Add Value To The Products They Sell? :: essays research papers

How Do Dixons and Tandy Add Value To The Products They Sell?How do Dixons and Tandy add value to the products that they sell, and, in doingso, what benefits atomic number 18 passed on to the consumer? Do high street consumerelectronics stores offer better value for money than their mail-ordercounterparts?The raw price figures show that, obviously, the high street stores cost muchthan the mail-order stores, but are the benefits that the high street storesbring worth the extra price?I took the prices of five types of products, a large stereo, a portable schema,a small television, a video fipple pipe, and a computer. The large stereo was anAIWA NSX-V710, the portable system was a Sanyo MCD 278, the small televisionsthat I chose were not available in both(prenominal) stores, and so I had to choose similarmodels. The models I chose were the Matsui 14" Remote from Tandy and the Nokia14" Remote from Dixons. The models were both available from the mail-ordersupplier, at the sam e price. The video recorder that I chose to use was an AKAIVSG745, and was in fact available from both stores. The computer was the mostdifficult part of the system to match, as the Dixons systems came with someadded bonuses such as extra multimedia software and Internet capability. Itherefore reduced the price of the Dixons machine to account for thesedifferences, by deducting the price that it would cost to upgrade on the Tandymachine. So, to give the Tandy computer Internet capability would cost 150, sothat was deducted, and the multimedia software would deplete cost 50, so that wasdeducted. The computer specification I aimed to have as a common platform was anIntel Pentium 120MHz machine, with 8MB RAM, a 14" monitor, at least a 1 GB HardDisk and MPC level 2 capability (i.e. be able to use CD-ROM Multimedia titles).The mail order supplier I chose to match these specifications with was ComputerTrading, as they offered a system which was a close match to the Tandy andDixons on es, while having a low price. The common factor with all the productsis that they are all more expensive than their mail-order price counterparts.This dash of life that the high street stores add value. Adding value is taking oneor more parts or products, combining, changing or adding to them, in such a waythat the perceived value of the product is increased by more than the cost ofthe change. For example you might expect to pay 150 more than the cost of the