Strategic Marketing Management Essay Example | Topics and Well Written Essays - 3000 words

Strategic Marketing Management - Essay Example Strategic marketing plan is appropriately observed as a continuous process as this assists the particular organization to recognize the objectives that it aims to attain. In this context, it is important to be noted that the objectives of any organization cannot remain the same throughout and needs to be changed according to the alterations in the business environment. In this period of ever changing business environment, only a proper strategic marketing plan can help an organization sustain. Strategic Marketing Planning in the Sports Sector The sport industry has started to acknowledge the worth and the need of a proper plan of strategic marketing. There have been little facts regarding the relationship that is said to exist among the performances and a proper marketing plan in relation to an organization. However, there has been conflict between numerous researchers of sports about the fact that unless enhancements are made in the actions of a strategic marketing plan, it would not be possible for the sports industry to persist to live on in an environment that is so competitive (Shoham & Kahle, 1996). The process for designing a proper strategic marketing plan with regard to the sports industry is proposed below.... In this context, it is important to be noted that the objectives of any organization cannot remain the same throughout and needs to be changed according to the alterations in the business environment. In this period of ever changing business environment, only a proper strategic marketing plan can help an organization sustain. Strategic Marketing Planning in the Sports Sector The sport industry has started to acknowledge the worth and the need of a proper plan of strategic marketing. There have been little facts regarding the relationship that is said to exist among the performances and a proper marketing plan in relation to an organization. However, there has been conflict between numerous researchers of sports about the fact that unless enhancements are made in the actions of a strategic marketing plan, it would not be possible for the sports industry to persist to live on in an environment that is so competitive (Shoham & Kahle, 1996). The process for designing a proper strategic m arketing plan with regard to the sports industry is proposed below. The steps that are included in the proposed structure are based on the studies of Shilbury & Et. Al. (1998), Kotler (1997), McDonald (1999) and Lancaster & Massingham (1996): 1. Ascertaining the mission statement of the organization 2. The corporate objectives associated with the particular organization should be laid down 3. Analyzing the environment of the market To evaluate the external market environment where the organization competes that is the outside forces and the competitive market among others To evaluate the inner environment of the organization that is the financial capabilities of the particular organization, marketing, and manufacturing among others 4. Performing a SWOT